Ghostwritten thought leadership

Protecting your customers: 5 key principles for the responsible use of AI

Artificial Intelligence (AI) is here, and it has the potential to revolutionize industries, enhance customer experiences, and drive business efficiencies. But with great power comes great responsibility — ensuring that AI use is ethical is paramount to building and maintaining customer trust.
At Tricentis, we’re committed to responsible AI practices. At the core of this commitment are data privacy, continuous improvement, and accessible design. Guided by our Tricentis AI Trust Layer, we implemen...

Balancing risk with the need for speed

The pace of change in the world is rapidly accelerating. Technology companies must prioritize speed to market to stay ahead of this curve, but speed can sometimes come at the expense of risk. The recent CrowdStrike incident is a sobering reminder that even the largest and most capable organizations are not immune to errors that can lead to significant downstream impacts. “Move fast and break things” might be a catchy business motto but in reality, rapid innovation without sufficient risk assessm...

What the White House Executive Order means for AI development and testing: Tricentis takeaways

On October 30, 2023, President Joe Biden issued a landmark Executive Order on Safe, Secure, and Trustworthy Artificial Intelligence (AI). The Executive Order represents a comprehensive statement of intent for AI regulation, mandating transparency from firms that use AI and establishing safety and security standards. Moreover, it compels AI developers to disclose the outcomes of safety evaluations to the U.S. government, especially if the results indicate a potential threat to national security....

Ticketmaster: An object lesson on the need for performance engineering

The user experience is critical – just ask Ticketmaster.
Growing a business isn’t just about business models, services, and applications; it’s equally about the user experience. Customers have grown used to the Amazon shopping experience and now expect the same level of ease and convenience from any brand. One in six shoppers will walk away from a purchase when they’re having a poor customer experience. More ominously, poor CX caused 53% of U.S. consumers to walk away from not just the purchase,...