Jennifer McCarthy

Marketing content

Tricentis •

Web copy

Since our report in 2022, it feels like AI has taken over the world. Every industry across the globe has been impacted by the advent of new AI models. Now more than ever, it’s time for DevOps shops to consider how AI will be most useful to them, and where it can be best applied to unlock new levels of productivity and innovation. According to our research, the industry’s mentality tends towards a “trust but verify” approach today, with 51% of teams reporting that while AI is useful, substantial...
Tricentis •

Landing page

We surveyed over 1,000 senior IT leaders and application developers globally to uncover the key trends shaping mobile application quality. Find out about the current barriers to success as well as how AI and automation have the potential to revolutionise mobile testing strategies.
Read the full report to get insights on the challenges and opportunities for businesses today when it comes to mobile application quality, including:

We surveyed over 1,000 senior IT leaders and application developers...
Vytal •

White paper

When a manufacturer launches a new drug, that manufacturer holds exclusive rights to sell the product for a defined period of time. Depending on the drug, these rights can last for 6-15 years. When these rights expire, the manufacturer faces Loss of Exclusivity (LOE). In practical terms LOE means that the manufacturer no longer owns the drug’s formula, so multiple manufacturers can legally market and sell generic drug equivalents.
This juncture in a drug’s lifecycle is arguably the most challeng...
Vytal •

Rebrand announcement/messaging

The healthcare industry is changing, and we are changing with it. Shifting consumer expectations, retail pharmacy downsizing, and the emergence of telehealth have led to a digital transformation in healthcare.
For the first time, the conversation among pharmaceutical manufacturers, healthcare plans, and healthcare tech companies is focused on the patient journey. Once upon a time, insurance policies, time, and distance dictated the way patients receive treatment, and patients had little say in t...
Vytal •

White paper

With data breaches on the rise and no end in sight, protecting consumer privacy is more important than ever now. Ensuring your site meets the requirements of the Payment Card Industry Security Standards (PCI SCC) is the first step towards safeguarding payment information. But for e-commerce businesses in the medical and health industry, security requires an additional step: HIPAA compliance.
Whether you sell medical products like prescription drugs, or provide healthcare services online, your e-...
Lawrence Tech Online •

DTC Case Study

Never say never. On a college tour with his teenaged son, a father’s conversation with a student brought a decades-old dream to life.
M.Arch candidate Michael Tokarz has wanted to be an architect since junior high, but life had other plans. A high-school dropout, he joined the Navy during Operation Desert Storm and spent six years working in satellite communications. He stayed focused on his architectural goals, earning his GED in the Navy and entering a B.Arch program after discharge. It wasn’t...
Lawrence Tech Online •

DTC case study

The design challenges facing CoAD alum Bethanie Martin and her team were stacked. Dead trees, a one-lane road, and an endangered frog were only a few obstacles to rebuilding Paradise, CA, a town that was decimated during the deadly 2018 Camp Fire.
Bethanie, Designer and Community Engagement Specialist at Pittsburgh-based Urban Design Associates (UDA), and her team were tasked with helping Paradise rebuild from the worst wildfire in California history. UDA’s approach is somewhat unconventional: b...